Press kit.
Everything you need to write about gaggle, in one place. Questions or interview requests: honk@joingaggle.app.
One line
gaggle is the cozy walking app that's really about friends.
Boilerplate
gaggle is a walking app for friends. You and your gaggle (up to 6 besties, or 10 with gaggle+) each commit to a daily walk, keep your streaks alive, grow your gardens, and honk each other out the door when someone's lagging. Not a fitness app: no calories, no weigh-ins, no shame. gaggle is free on iOS and Android and is made by Delulu Media Inc., an independent company founded by Erica Rankin.
Facts
| Name | gaggle (always lowercase) |
| What it is | A friend-accountability app disguised as a walking app |
| Platforms | iPhone (App Store) and Android (Google Play) |
| Price | Free. Optional gaggle+ subscription unlocks extra goose outfits and garden backgrounds, unlimited gaggles, groups of up to 10, and replaying past weekly challenges. |
| Launched | 2026 |
| Core mechanics | Daily walk check-in · streaks · petals (earned for showing up) · a garden that grows · honks (playful nudges between friends) · small groups called gaggles, led by a Mother Goose · optional step leaderboard, off by default |
| What it isn't | A fitness, weight-loss, or calorie app. gaggle never shows calories or weight and never ranks members by step count unless the group opts in. |
| Who it's for | People, mostly women 18–40, who want to move more and are tired of fitness apps that make them feel bad |
| Company | Delulu Media Inc., Canada |
| Founder | Erica Rankin |
| Website | joingaggle.app |
| Social | Instagram · TikTok · Facebook |
Founder
Erica Rankin is a Canadian entrepreneur. She previously founded Bro Dough, a high-protein cookie dough brand that scaled to hundreds of stores across North America, co-founded Doozi, a creator-powered local discovery platform, and hosts the podcast You're Not a Bad Person. She built gaggle for herself and her friends, and released it once it turned out to actually work. She's passionate about wellness the balanced way: everything in moderation, moving because it feels good, and listening to your body instead of a number.
The goose
gaggle's mascot is an unnamed goose. The goose is the energy of the app: going somewhere, not fast, not for anyone, slightly offended by everything. A "silly goose walk" is a walk with no goal except going. Here's the full explanation.
Assets
Free to use in coverage of gaggle. Please don't alter the goose or recolour the logo.
App screenshots are on the App Store and Google Play listings. For high-resolution screenshots or a founder photo, email honk@joingaggle.app.
Suggested angles
- The anti-fitness-app: why a walking app with no calories, no pace and no step ranking is working
- "Finch, but with your friends": the rise of cozy, social accountability apps
- A solo founder building a consumer app with AI tools and no team
- Silly goose walks: the no-goal walk as a habit that sticks